Towards a better FACEBOOK PAGE..

May you be a manufacture or a service provider or public figure or whatever, maintaining a face book page for your product or the brand is of utmost importance as per today, in taking the brand to the general public. So when it comes to an FB page, you know the content, the applications and the sponsored advertisements play a major role. Forget the other two for a moment; take the content pillar in isolation. Now, that is the most important aspect out of the three.

Content is what you simply post. That can be a status, and offer, a milestone, an image or a video. Whatever it is, the audience should value it, and find that interesting. Otherwise, our main goal, the engagement will be unachievable, and the reach will also decrease.

You can have linked posts on your page! Let me be clear now. This says, what ever you may find to be relevant to your target audience on the internet, you may post them by simply posting the link with a caption. That post may not be necessarily talking about your specific brand / product, but still if it’s likely to be important and interesting to your audience, share it! This will increase the engagement and the reach as well.

Guess what? Rich media like photos and videos get more attention and help your message stand out in News Feed. Lifestyle images like the ones you see from your friends on Facebook are always engaging. Try sharing images of your products or photos of your customers enjoying your service. Try to keep your posts between 100 and 250 characters to get more engagement. Shorter, succinct posts are better received. If possible, follow the posts with a hash tag, incase there is a trend going on. Trends can be identified using Google trends, and of course, Face Book now suggests us the trends. We just need to follow sometimes! Easy as that…

On Face Book pages too, we as marketers should encourage two way communications. If it is just you who will always be talking, talking nonstop on your page, may be the audience is not interested. And on the other hand, you don’t get insights on the preferences, and etc. so have two way conversations! Ask your audience to share their thoughts and feedback on your product and services. This is another way to listen to your customers and improve your business. Posting content that shows you took their feedback into consideration can also build customer loyalty and show you value their ideas.

And also, you should keep your fans updated about the promotions and the offers in a regular basis. To improve engagement with your promotions, include clear calls to action, redemption details, and when the promotion ends to add a sense of urgency. Offer special deals or perks to your customers to keep them interested and to drive online sales. Include call to actions with links to the most relevant page on your website.

These are just a few tips to improve the quality of your FB page. Try them, and you may see the difference.