Online Ads: There’s a wide variety!

When it comes to online advertising, it is a bit confusing. Isn’t that so? Online ads have become a daily part of internet life. For new marketers, it can be confusing getting a grasp on the scope and variety of online ads available.

So we shall sum up the long list of online ads as this.

·         Google Search Ads

·         AdWords Ads

·         PPC Ads

·         Bing Ads

·         Facebook Ads

·         Twitter Ads

·         Tumblr Ads

·         Banner Ads

·         Google Display Ads

Google Search ads are those hat appear alongside the search engine result page when users search a keyword query on Google. These ads are PPC, or pay-per-click ads, in which advertisers pay for each ad click. AdWords ads are online advertisements created within Google’s AdWords advertising platform, identical to Google search ads.

Bing ads are similar to Google ads in that they work on a pay-per-click basis. Here, The Pay per click (PPC) ads are those in which the cost of advertising is determined by the number of clicks an ad receives. AdWords and Bing Ads both use a pay-per-click model.

Face Book ads are also commonly used now a days, and they are what appear on the right hand side of your timeline with the caption “sponsored”. Promoted Posts are Facebook ads that let advertisers pay a flat rate to promote a single post on their Facebook business page. The promoted post reaches more fans and friends of fans than a regular post.

Twitter ads refer to the paid boosts that brands on Twitter can use to extend the reach of their tweets, promote a chosen hashtag, or gain more followers. Promoted Tweets lets advertisers’ tweets reach more people’s home feeds, and offer a healthy batch of targeting options. Twitter ads also include Promoted Accounts, letting advertisers show up more often in Twitter’s Who to Follow recommendation feature.

Another important platform is Tumbler and, in here, ads come in a few different formats. Tumblr also offers sponsored web post ads, which are pieces of Tumblr content crafted by advertisers that appear in users’ main dashboard feed, integrated with normal, user-generated content. These Tumblr ads have small dollar signs to mark them as advertising content. In order to post your online ads onto the Tumblr platform, you'll have to become a Tumblr sponsor.

When it comes to Banner ads, they are image-based advertisements that often appear in the side, top, and bottom sections of websites. They can range widely in terms of size, design, and function. You'll typically find them in all sorts of news-based websites, blogs, and specialized web communities. Many websites brokerage their ad space with ad exchanges such as Google's Display Network, or you can buy the ad space in the same manner you'd buy an ad on a newspaper.